todd hoffman investor
Todd Hoffman: where is he now, how did he meet John Leonard, does he characteristic in Netflix Pepsi documentary?
Todd Hoffman is a businessman and friend of John Leonard. The pair took on Pepsi in the 1999 Pepsi Points instance, suing the company for a Harrier jet.
Todd Hoffman, 'the math that Pepsi didn't do' is a shut friend of John Leonard, the brains behind the Pepsi Points instance. In the 1990s the pair became American legends when they took on the multi-billion dollar fizzy drinks company.
Now, more than xx years since the Pepsi Points ruling, Hoffman has revisited his place in American legal history in a new Netflix documentary, speaking almost how the scheme came about, and why he agreed to get involved. This is everything you lot need to know about Todd Hoffman:
Who is Todd Hoffman?
Todd Hoffman, who shares a name with Discovery's Gold Rush star, is an American businessman. He had fabricated millions from his business ventures and spent his free time enjoying the outdoors, often going on extreme mountaineering trips.
Hoffman enjoyed his 15 minutes of fame in 1999 when he and his friend John Leonard took Pepsi to courtroom - he has featured a minor resurgence this month following a release of the Netflix documentary, Pepsi, Where's My Jet?
The infamous Pepsi Points example, now a major case report in American law lectures, saw Hoffman and Leonard sue PepsiCo for a military machine course jet over what they saw every bit simulated advert.
How did Todd Hoffman run across John Leonard?
Hoffman and Leonard became friends before the Pepsi Points case - the two met on Mt. Denali in Alaska, where Leonard was working as a junior climbing guide, and despite Hoffman existence 20 years older than Leonard, they developed a strong bond that had lasted for decades.
The pair teamed up on a madcap mission to try and wrangle a Harrier jet for a fraction of the value thanks to a 1990s Pepsi ad entrada. Leonard had seen an advert which claimed you could merchandise points gained from buying Pepsi bottles and cans for goodies such every bit a leather jacket, pair of sunglasses or - for 7 one thousand thousand points - a Harrier jet.
In that location was no disclaimer on the advertizement saying that this wasn't a serious offer, so Leonard took them up on information technology. He did not accept the funds to buy 7 one thousand thousand cans of pop just he found a loophole, equally Pepsi had stated that points could also be bought at 10 cents each - meaning that the corporeality needed for the $23 1000000 jet was only $700,000. That's where Hoffman came in.
Leonard believed that Hoffman was one of the few people in America who was both mad plenty to take on Pepsi and had the funds to support his bluster. In an interview with The Guardian he described Hoffman as 'the math that Pepsi didn't do.'
Where is Todd Hoffman at present?
In the stop, the approximate on the Pepsi Points case, Kimba Wood, rejected Leonard'due south claims and denied recovery. This meant that the pair did not become their Harrier jet and left court empty handed, though Hoffman had saved $700,000.
Since the ruling, Leonard moved to Alaska where he works as a park ranger, and he and Hoffman still get together for mount adventures. Hoffman is still a businessman with ventures in the motorcar industry and real estate.
Hoffman had previously had a encephalon tumour removed in 1992, and final year he was diagnosed with cancer. However, he persevered with his goal, confronting his medico'south communication, to join Leonard on an expedition to climb Mt. Vinson, the highest mount in Antarctica.
Source: https://www.nationalworld.com/culture/television/todd-hoffman-where-now-how-meet-john-leonard-feature-netflix-pepsi-documentary-3926894
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